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Verónica de la Cuadra Muñoz has a diverse work experience spanning different roles and industries. Verónica started their career as an Asistente de difusión y extensión at Duoc UC in 2015, where they were involved in event coordination and community outreach. Verónica then worked as an Analista de marketing y comunicación at Nuevo Tiempo Chile from 2016 to 2018. During this time, they gained experience in marketing and communication strategies. In 2018, Verónica joined IPG Mediabrands as an Asistente de medios, where they assisted in media activities. In 2020, they transitioned to iProspect Chile and held various roles, including Metrics Manager Trainee, Digital Analytics Manager, and Metrics Manager. In these positions, Verónica worked on digital data analysis, migration to GA4, and collaborated with cross-functional teams to ensure consistent data interpretation. Most recently, Verónica has been working at Coopeuch as a CRO & Analytics Specialist, focusing on analytics and optimization.

Verónica de la Cuadra Muñoz completed a Diploma in Digital Marketing from Universidad Mayor in 2019. Prior to that, they obtained a Bachelor's degree in Marketing Engineering from Duoc UC, which they completed from 2013 to 2016. Additionally, Verónica has obtained certifications in Introduction to Project Management from Tecnológico de Monterrey, Google Analytics 4 Certification, and Google Analytics Individual Qualification.