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Annette Negussie currently serves as the Head of Agency 360 at Coop Sverige since May 2022. Previously, Annette held multiple positions at H&M, including Operation Manager for H&M Agency and Group Manager for Film Production from November 2018 to June 2022. Annette also worked at Perfect Day Media AB from October 2015 to November 2018 as Head of Culture and Head of Production. Prior experience includes serving as Agency Director at DFM AB / Sprout Park Gruppen and various roles at Chimney, including Head of Production Management and Business Process Manager, from January 2005 to September 2014. Annette began the career as Post Producer at Nordisk Film from January 2001 to December 2004 and as Coordinator/Produktionsledare at Frithiof Film To Video AB until the end of 2000. Educational qualifications include a degree in Business Management from FEI Företagsekonomiska Institutet and Marknadsekonom from IHM Business School.