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Tessa van Heurck is an accomplished marketing professional with extensive experience in social advertising and partner marketing. Currently serving as Manager Partner Marketing at Coolblue since February 2017, Tessa has led the Partner Marketing team, achieving consistent growth in sales and margin. Previous roles at Coolblue include Social Advertising Boss and Social Advertising Specialist, focusing on improving partner marketing campaigns and social advertising strategies. Prior to Coolblue, Tessa held various positions, including Social Advertising Consultant and Social Ad Planner at IPG Mediabrands, where advertising strategies for multiple social media platforms were developed and executed. Tessa also co-owned AIRWT, contributed to product development at Plan Nederland, and analyzed market trends as an intern at Stichting Nederland Cares. With a strong educational background in Business Studies and Social Psychology from renowned universities, Tessa van Heurck demonstrates a robust expertise in strategic marketing and project management.