Alison Herod has a diverse work experience in various industries. Alison currently holds the position of Head of Project Management at Convert Digital since August 2021. Prior to this, they worked as a Web Systems Manager at City Beach Australia from July 2016 to August 2021. In this role, they played a key role in the development and evolution of the company's online presence.
Before joining City Beach, Alison worked as an Ecommerce Manager at Pillow Talk from January 2014 to July 2016. During their tenure, they managed the online sales of home linens and successfully expanded the company's online offerings.
Alison also served as an Ecommerce Manager at Crest Electronics from September 2012 to December 2013. In this role, they handled the development and delivery of consumer electronic products to Australian retail partners.
Alison's experience includes working as a Marketing Consultant at Maiocchi from July 2012 to December 2013, where they contributed to the growth of the Brisbane-based fashion label through strategic marketing initiatives.
Alison also worked as a Marketing & PR Manager at Sacha Drake from June 2011 to July 2012, focusing on designing and promoting women's clothing that flattered all body types.
Additionally, Alison has experience as an Online Marketing Manager at Parkdean Holidays from May 2010 to May 2011, responsible for the digital marketing strategies of a UK-based holiday park operator.
Lastly, they worked as a Brand Marketing Executive at Barbour from June 2007 to May 2010, where they played a role in the design, manufacture, and distribution of the company's iconic clothing brand worldwide.
Overall, Alison Herod has demonstrated a strong background in project management, ecommerce, marketing, and brand management throughout their career.
Alison Herod completed their freshman year at Syracuse University from 1998 to 1999, receiving a 12-month scholarship. Alison then pursued their Bachelor of Science (BSc) in Marketing at Lancaster University from 1999 to 2002. Additionally, in 2000-2001, they attended the University of California, Riverside, for another Bachelor of Science (BSc) in Marketing.
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