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Kevin McReady currently serves as the Head of Demand Generation at Continu, where responsibilities include generating leads through various channels, reporting on key metrics, and optimizing marketing strategies. Previously, Kevin held the position of Senior SEO Manager at BetterVet, focusing on organic customer acquisition and keyword optimization, and contributed significantly as a Senior SEO Specialist at Continu, doubling organic traffic in a short timeframe. Other notable positions include Senior SEO Manager at Upgrow and Search Engine Optimization Specialist at Acquire, where Kevin applied advanced SEO techniques to enhance web presence and lead generation. Kevin began a career in digital marketing as a Search Engine Optimization Manager at Cornerstone Services, Inc., following a role as Lead Project Manager at Nike. Kevin holds a Bachelor of Applied Science in Digital Arts from The Art Institute of New York City.