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Pallavi Kapoor is an accomplished marketing professional with extensive experience in strategic marketing leadership across diverse industries. Currently serving as Head of Marketing at Continental since November 2019, Pallavi oversees marketing strategy for both passenger car and truck tyres, ensuring effective budget utilization to meet organizational goals. Prior to this, Pallavi held the position of GM Marketing for Magic Moments Vodka at Radico Khaitan Ltd., where responsibilities included new product development, business planning, and brand strategy execution. With previous roles in marketing management at companies such as Videocon, Zee News Ltd., Media Transasia India Ltd., and Star India Pvt Ltd., Pallavi has a proven track record in brand positioning, customer engagement, and campaign effectiveness. Pallavi holds a Post Graduate Diploma in Management Studies with a focus on Marketing and is a certified Digital/Social Media Marketing Professional.