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Mariana Viola has extensive experience in marketing, currently serving as Gerente de Trade Marketing, Promoções e Eventos at Continental since December 2019. Responsibilities include budget planning and oversight in collaboration with finance, managing Trade Marketing activities across various channels, and strategic planning for store openings in Brazil and Mercosul. Previous positions include Coordenadora de Marketing at Sumitomo Rubber do Brasil, where Mariana developed media plans and digital marketing strategies, and as Analista de Marketing and Estagiaria de Marketing at Pirelli, contributing to campaigns and promotional materials. Mariana holds an MBA in Ciência do Consumo Aplicada from ESPM and has furthered education with a Growth Hacking certification from Gama Academy.