Continental Biscuits Limited (CBL) was founded in 1984 following a Joint Venture between the family of Hasan Ali Khan and the Group Danone, the French food giants. In the year 2007 Danone sold their biscuits category to Kraft Foods of USA. Today the company has a joint venture with Kraft Foods with a shareholding of 50.5% and 49.5% respectively. For more than two decades CBL is engaged in the manufacturing and marketing of the brand LU.

Food & Beverage

Continental Biscuits Ltd.

Hamid Ali Khan

Atiq Ur Rehman .

Khurram Raza

Waqar Azeem

Adnan Qazzafi Alvi

Barkat Ali Khan

Saeed Babar

Saroosh Bhatti

Humayun Shaikh

Murtaza Karimi

Sherood Hasan Ali Khan Khan

The Operations Team at Continental Biscuits Ltd. handles the end-to-end process of manufacturing and distributing LU brand products. This includes overseeing production planning, procurement of raw materials, supply chain logistics, quality assurance, continuous improvement initiatives, and maintaining electrical systems at the plant. The team ensures that products are manufactured efficiently, meet quality standards, and are delivered timely to meet market demands.

Operations Team

The Sales Team at Continental Biscuits Ltd. is responsible for driving the company's revenue through strategic market penetration and customer engagement. This involves managing regional sales operations, developing and maintaining client relationships, executing sales strategies, and meeting sales targets across various territories, with a focus on the LU brand. Team members collaborate to optimize distribution, enhance market presence, and ensure the brand's growth and profitability.

Sales Team

The IT Team at Continental Biscuits Ltd. is responsible for managing the company's technological infrastructure, ensuring robust cyber security measures are in place, and leading IT-related projects. They handle system administration, data security, and business analysis to support the seamless operation and growth of the LU brand.

IT Team

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Continental Biscuits Ltd.

Org chart

Board & advisors

Teams

Operations Team

Sales Team

IT Team

Offices

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Continental Biscuits Ltd.

Org chart

Board & advisors

Teams

Operations Team

Sales Team

IT Team

Offices

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