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Kelly Zeferino has been working in the digital industry since 2005. Kelly began their career as a Redatora at Softplan Planejamento de Sistemas LTDA and Tutora at Secretaria de Ensino a Distância. In 2013, they became a Redatora, Revisora, and Analista de Mídias Digitais as a Freelancer and Analista de Mídia On-line at PSafe Tecnologia S/A. In 2016, they began working as a Tutora at etec, Social Media at Contextuar, and Founder at Cosmos Digital - Agência de Marketing Digital. In 2012, they started their role as Content Manager at Contentools. Kelly also worked as Severino Digital at Tudo, where they gained experience in curriculum, e-commerce, and agency management.

Kelly Zeferino holds a Pós-graduação in Comunicação e Marketing em Mídias Digitais from Estácio, which they completed in 2013. Kelly also holds a Graduanda in Literatura e línguas vernáculas from the Universidade Federal de Santa Catarina, which they completed in 2010. Kelly has also obtained several certifications, including Produção de Conteúdo para Web from Rock Content in 2016, Inbound Certification from HubSpot in 2016, Marketing de Conteúdo from Rock Content in 2016, and Potencialize sua Agência de Sucesso from RD Station.