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John Hanson currently serves as the Director of Demand Generation at Informa Connect, a position held since July 2024. Prior to this role, John has accumulated extensive experience in audience development as the Audience Development Manager at the Content Marketing Institute since August 2015. John's career includes significant positions such as Marketing Systems Manager at Answers from March 2013 to July 2015, and various roles at Compuware Corporation from September 2001 to February 2013, including Marketing Automation Manager, Digital Marketing Analyst, and Marketing Project Manager. John holds a Bachelor of Arts in Communication, Marketing from Oakland University, obtained between 1998 and 2001, and a Bachelor of Arts in Communications from Oakland Community College, completed from 1996 to 1998.