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Holly Jones is an experienced content marketing professional currently serving on the global judging panel for the Content Marketing Institute, which recognizes excellence in content marketing. Holly previously held senior management roles at AustralianSuper from December 2018 to April 2024, overseeing content and social strategy and developing editorial governance programs to enhance customer experience. Holly’s expertise encompasses digital content strategy, customer journey mapping, and content creation across various industries, including roles at Suncorp Group, Bold Digital Communications, and Origin Energy, among others. Holly holds a BA (Hons) in Journalism from the University of Central Lancashire and further training in customer journey mapping and content design.