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Kennedy Chaves serves as the Líder de Growth & Paid Media at Conta Simples since September 2023, overseeing paid media communication and orchestrating the ABM framework. Previous roles include Líder de Growth e Produto at Weburn, where responsibilities encompassed managing the marketing funnel and selecting new products, and Gerente de Mídias e Estratégias Digitais at SevenApps. Further experience includes positions as Head de Mídia e Performance at Grupo RTF and Coordenador de Mídia e Performance at BeautyClass, focusing on strategic marketing leadership and project planning. Kennedy has a solid background in digital marketing, including expertise in Facebook and Google Ads, A/B testing, and data analysis. Educational qualifications include a Postgraduate degree in Strategic Marketing and ongoing studies in Business Intelligence and Data Analysis.