PURPOSE
Provide consumers with an easy and convenient way to make every
purchase count for good, while contributing to social change.

VISION
A world where consumers’ values are represented in brands’ business
and social practices.

MISSION
Empower consumers to make informed purchasing decisions that align with
their values, and work with brands to promote responsible and sustainable
practices. Build a community of conscious consumers who make a difference
in the world without giving up the ease or habit of convenience.

OUR VALUES

EMPOWERMENT - Consumers have the power to make positive
change in the world through their spending choices with convenience and ease.

PASSION - We are passionate about creating a more just and sustainable world.

TRANSPARENCY - We help consumers make informed and
conscious choices about the products and services they purchase.

Charity

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Consumer Voices

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Consumer Voices

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