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Irica Cheeks has a diverse work experience in marketing roles. Irica started their most recent position in 2019 as the Director of Marketing at the Consumer Technology Association. Prior to that, from 2008 to 2018, they served as the Director of Marketing at the American Pharmacists Association, where they were responsible for various marketing activities, including brand strategy, digital and social media, event marketing, and data analysis. From 2006 to 2008, they worked as the Marketing Manager at OSA, where they successfully managed marketing programs and led the marketing for OSA's annual trade meeting. Before that, they held positions at The American Institute of Architects (AIA) as a Marketing Specialist and Marketing Coordinator, where they managed budgets, developed strategic partnerships, and coordinated marketing projects. Irica also worked as a Program Administrator at the Association for Financial Professionals and as a Marketing Coordinator at ARAMARK.

Irica Cheeks completed a short-term course in Digital Communication and Media/Multimedia at General Assembly in 2017. Prior to that, they earned a Bachelor's degree in Business Management and Marketing from The George Washington University School of Business from 1992 to 1996. Further information about their education is not available.