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Jayathu Siriwardena serves as the Director of Business Development for Europe at Consult Red since April 2024, focusing on expanding IoT hardware and software design services. In parallel, Jayathu holds a position as New Business Development Manager for Europe at OTTRED, the largest global community in the OTT sector. Previously, roles included Director at JaRa Solutions Ltd, and Sales Director for the UK and Northern Europe at Thundercomm, where significant revenue growth was achieved. Additional experience encompasses Global Business Development Manager at Shenzhen SDMC Technology Co., Ltd, where Jayathu exceeded sales targets and onboarded tier 1 customers, and extensive roles at Dialog Axiata PLC, contributing to innovative OTT products and platforms. Academic qualifications include a Master of Science in Tourism and Travel Services Management from the University of Surrey and an International MBA from Birmingham City University.