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Lia Eriksson

Creative Director at Consid

Lia Eriksson has extensive experience in the field of creative direction and brand management. Lia is currently working as a Creative Director at Consid, where they focus on customer-close brand experiences and strategic business development. Lia has a strong background in creative and strategic communication development, as well as experience in technology and growth marketing.

Prior to their current role, Lia worked as a Next Gen Creative Manager at DUX Beds & Furniture, where they were involved in a strategic long-term brand journey experience. Lia has also held the position of Creative Director at Nordic Morning, Ottoboni, and KAN, where they developed conceptual communication, pushed creativity and strategy, and led teams. Lia's clients have included L'Oréal Paris, TePe, Ikano, Karen Volf, Duni, Brio, Comhem, Tetra Pak, Ferrero, Kinder, Sony, Malmö Stad, Nestlé, Axis Communication, TicTac, Scandinavian Cosmetics, Izuzu, Rosenqvists, Alfa Laval, and Hilding Anders.

Earlier in their career, Lia worked as an Art Director at AdPeople and Halogen Stockholm, and as a Graphic Designer and Illustrator at Palmquist & Landefjord. Lia began their career as a Design Teacher and Designer at Fryshuset, where they also volunteered and worked on various projects, including the launch of Ellos' first E-commerce platform and collaborations with Levi's.

Overall, Lia Eriksson's work experience spans across various industries and includes a range of responsibilities in creative direction, brand management, and strategic communication.

Lia Eriksson has a variety of education experiences in different fields. Lia studied Varumärkespositionering & kommunikation at Berghs School of Communication. In 1996-1997, they pursued Design och visuell kommunikation samt projektledning at Capital School of Multimedia. Prior to that, from 1992-1995, they focused on Economics and Marketing at Saltsjöbadenssamskola. Lia also completed a course in Interior & home staging at Studieförbundet Vuxenskolan, and pursued Art & design through a course exchange at Beckmans Designhögskola.

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