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Kal Ström is a seasoned UX professional with extensive experience in user-centered design, usability, and accessibility. Currently serving as UX Lead at Consid since October 2024, Kal focuses on delivering intuitive digital solutions and optimizing user flows. As the CEO and UX Designer at us3 AB since January 2011, Kal has led numerous projects utilizing SiteVision, EPiServer, and WordPress. Previous roles include UX Lead at iBinder AB, where significant contributions were made in transforming a SaaS application for the construction sector, and various contractor positions at notable companies such as Vattenfall and Bonnier Tidskrifter. Kal's educational background includes studies at Linköping University and Örebro University.