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Geoff McCormick is an experienced professional in strategic design and user experience, currently serving as Strategic Design Lead at Connected Places Catapult since March 2021, where expertise includes managing interdisciplinary teams to deliver insights for systems-level innovations and leading a £10m+ strategic R&D program. Previously, as Connected Design Team Leader at the same organization, Geoff managed a team of service designers to tackle complex urban challenges related to future cities and mobility. Prior roles include Senior User Experience Architect at Akendi, Founder of MC Squared Innovation, Director at alloy ltd., Manager at Seymour Powell, and various managerial positions in marketing and account management. Geoff holds a BA (Hons) in Marketing/Marketing Management and a BA (Hons) in Marketing Communications from the University of Greenwich.