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Pablo Ize Ludlow is the Co-Founder and CEO of KiWi, where Pablo also holds other leadership positions. Pablo has a background in trade marketing and strategic planning, with experience in companies like Unilever and AXA México. Prior to founding KiWi, Pablo was the CEO and Co-founder of WOWlab. Pablo has extensive experience in consumer goods industries and has worked on various business development and performance management projects. Pablo holds a MSc in Chemical Engineering from Imperial College London and a BS in Chemical Engineering from Universidad Nacional Autónoma de México.