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Mariana Vidigal is a seasoned professional with extensive experience in research, strategy, and marketing. Currently serving as a partner and director of research and strategy at E¨®lica since July 2011, Mariana leads teams on various projects aimed at developing unique brand solutions that enhance positive user experiences. Mariana's expertise encompasses digital creation, including websites, applications, and platforms, with a focus on user experience (UX/UI). Prior roles include research and innovation analyst at Gad'Innovation, marketing coordinator at MaxHaus, and market research analyst at Wilma Rocca & Associados. Mariana holds a postgraduate degree in applied consumer sciences and specialized training in innovative digital communication from ESPM.