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Marc Cusa is a seasoned professional in content development and digital marketing with extensive experience in the music industry. Currently serving as Senior Director of Content Development at Concord, Marc manages the creation and curation of revenue-generating audio/visual content, focusing on audience-building and monetization strategies. Previously, as a Music Content Specialist at YouTube Music, Marc oversaw back catalogue programming, developed diverse playlists, and enhanced user experience through ongoing analysis and partnership management. Marc's career also includes roles at PMX Agency, where responsibilities spanned data partnerships and project management, and positions at Direct Brands and BMG, where expertise in merchandising and marketing of music products was honed. Marc holds a Bachelor of Science degree from Binghamton University with a concentration in Marketing and a Digital Marketing Certificate from Media Bistro.