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Manuel Bautista is a seasoned marketing professional with extensive experience in various leadership roles across notable companies. Currently serving as Marketing Director at Concepto Móvil since November 2021, Manuel leads a marketing team focused on customer engagement through diverse communication channels. Previously, as Consulting Partner at Practical Strategy, Manuel guided businesses in Latin America on executing effective strategies for growth. Roles at Provident México, UK Trade & Investment, Nokia, British Petroleum, Unilever de Mexico, and SC Johnson reflect a solid track record of driving successful marketing initiatives, achieving significant lead generation, and launching innovative products. Manuel holds an MBA from IPADE Business School and a Bachelor’s degree in Computer Science from Universidad Nacional Autónoma de México.