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Heidi Pellerano is currently the Chief Commercial Officer at CONCACAF, where Heidi leads all commercial initiatives to enhance financial stability and support for all Member Associations. Prior to this role, Heidi worked at Wasserman Media Group as an Executive Vice President, where Heidi focused on leading the brands division and multicultural practice. With a background in marketing and sports management, Heidi has also worked as a Marketing Consultant at OnSport, a MBA Marketing Intern at Russell Athletic, and a Coordinator of WNBA Player Personnel at the NBA. Heidi holds a MBA in Marketing Strategy from Duke University, a MS in Sports Management from UMass Amherst, and a BSE in Electrical Engineering from Duke University.