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William McNair is a seasoned professional with extensive experience in technical and solution architecture, particularly in Salesforce Marketing Cloud. Currently serving as a Senior Technical and Solution Architect at CONA Services since August 2023, William has previously held significant positions such as Salesforce Marketing Cloud Operations Director at Digital Additive and VP, Director of eCRM Technology at DRUM Agency. William's career also includes leadership roles at BKV and Cartera Commerce, Inc., where responsibilities encompassed CRM technology and interactive marketing. Earlier experience includes serving as Director of US Operations at SeSDERMA USA and Technical Lead at TSYS and Genex, with a focus on web-based application development and oversight for major corporate clients. William holds a Bachelor of Arts in Psychology and Economics from Emory University, a Master of Information Technology from American InterContinental University, and an Associate of Arts from Oxford College of Emory University.