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Tidiane Lo has extensive experience in sales and management within the technology distribution sector, currently serving as Vice-President for Westcon Middle East and Africa since August 2011. Tidiane's roles at Westcon-Comstor have included Director for Westcon Sub-Saharan Africa, Sales Excellence Lead for Africa, and Area Implementation Lead for Africa, focusing on business transformation and operational excellence across multiple regions. Prior to this, Tidiane held various sales management positions at Tech Data, including Regional Sales Manager for West Africa and Indian Ocean, and Country Manager for several West African nations. Tidiane began a career in sales and marketing with roles at Surcouf Entreprise and PC City, and holds multiple degrees in Management, Technical Marketing, and Electrical and Computer Engineering from Paris 12 University.