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Samantha (Edwards) Loftus serves as the Director of Corporate Communications at Competitive Power Ventures since January 2024. Previously, Samantha held the role of Director of Branding, Events & Advertising at Enel North America from April 2019 to December 2023, where responsibilities included driving brand governance and promoting a unified brand approach across the USA and Canada. Additional roles included Head of Internal Communications for the same company, where Samantha ensured employees understood the business strategy through various communication initiatives. Prior to this, Samantha worked as Northeast Manager of Stakeholder Relations at Brookfield Renewable, Director of Media Relations at the Maine Department of Health and Human Services, and had various roles in journalism, including Multimedia Journalist and Anchor at Gannett. Samantha holds a Master’s degree in Broadcast Journalism from Emerson College and a BA in English Literature from Florida State University.