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Jennifer Massena is an experienced marketing and digital strategy professional with a diverse background spanning over a decade in various leadership roles. Currently serving as General Manager Marketing and Head of Performance & Growth at Compare Club since September 2021, Jennifer previously held senior positions at Pearman Media and Moneyball.com.au, focusing on digital strategies and campaign management. Prior experience includes a significant tenure at iProspect, where Jennifer led digital strategy for key accounts and contributed to substantial growth in client revenue. Early career roles at lastminute.com and ExxonMobil provided a solid foundation in PPC management and sales account execution. Jennifer holds a Master in Management from EDHEC Business School and possesses strong expertise in digital marketing, customer experience optimization, and team leadership.