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Xinran Li has a range of work experience, starting in 2008 as a journalism trainee at Xinhua News Agency and Morning News in Shanghai. Xinran then worked as an account executive at DDB China Group from 2011 to 2012. Following that, they were an editorial manager at Leo Burnett from 2012 to 2013. From 2013 to 2014, they worked as an account manager at Item 6 Shanghai. Xinran then held the position of account manager at MRM from 2015 to 2017. Xinran Li then transitioned to working as a senior consultant at babytree.com from 2017 to 2018. Later in 2018, they became a senior advertising manager at Zhihu.com. Currently, Xinran Li is working as a research assistant at Tongji University.

Xinran Li attended Tongji University from 2007 to 2011, where they obtained a Bachelor of Arts (B.A.) degree in Film/TV & Media Art.