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Monica Giraldo Orozco is a seasoned marketing professional with extensive experience in brand management and trade marketing. Currently serving as Jefe de Marca Global at Compañía Nacional de Chocolates S.A.S since February 2015, Monica has previously held roles such as Brand Channel Manager and Head of Large Chain Trade Marketing at Comercial Nutresa. Monica's expertise includes designing and implementing value offers, brand strategies, and activation opportunities tailored to client needs while managing investment budgets and monitoring initiative effectiveness. An academic background includes a Master's Degree in Business Administration with an emphasis on Marketing from Universidad ICESI and a Bachelor's Degree in Industrial Engineering from Universidad Autonoma de Occidente Cali. Additionally, Monica continues education at Navitas College in Perth, Australia.