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A graduate of HEC, Jean-François Blas began his career in the distribution of wines and spirits in the CASTEL group in Côte d'Ivoire, then in France in the distribution of electronic products. He joined the Société des Téléphériques de Val-d'Isère in 1988, as Chief Executive Officer, then took part in the creation of Sofival, the group's head holding company, in 1991, of which he became Chief Executive Officer in 1995. Sofival took on the role of control of the ski areas of Avoriaz in 1997, Valmorel in 1999 and La Rosière in 2002. He spurred the start of the group's diversification towards financial activities, then in 2007, when STVI was sold to the Compagnie des Alpes, he joined the latter as Director of Ski Areas Operations, member of the Executive Committee.