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The Product and Business Strategy team at Community First Credit Union is focused on identifying and developing innovative financial products and services that meet the evolving needs of member-owners. They leverage market research and business intelligence to inform strategic decisions, ensuring that offerings not only enhance the member experience but also align with the credit union’s ethical values and commitment to community welfare. By fostering cross-departmental collaboration, this team plays a crucial role in driving growth and delivering on the organization's mission of "people helping people."