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Deanna Lawrence is a seasoned professional with extensive experience in customer experience (CX) strategy and social media integration. Serving as a Senior Experience Consultant and Director of Social Media Strategy at Communica, Deanna emphasizes creating advantageous customer experiences and cultivating engaged audiences using data-driven approaches. As the founder of FridgeNality, Deanna pioneers innovative solutions in customer journey mapping. With a background at Kantar TNS as a Global Innovation Team member and Director of Strategic Services, Deanna contributed to global market research and consumer insights, while earlier roles at Peppers & Rogers Group focused on customer relationship strategies and lifetime value modeling.