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Rita A. McMorris is an experienced professional in account management and CRM strategy, currently serving as CRM Account Director at Commonwealth//McCann since March 2023. Prior roles include Cross-Channel Account Director and Management Supervisor at Hudson Rouge, where responsibilities focused on digital marketing communications and strategic planning for Lincoln's brand. With a significant tenure at GTB, McMorris was instrumental in managing Ford and Lincoln's CRM initiatives, ensuring effective team management and client support. Previous experience includes account management roles at Campbell Ewald and GlobalHue, with a foundation in advertising from Michigan State University, where a Bachelor of Arts in Advertising was obtained.