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Paulina Kusztal is a Senior Specialist in Digital Analytics at Commerzbank AG, focusing on marketing strategy since July 2024. Prior experience includes roles as a Data Analytics Specialist and Online Manager at Frankfurter Volksbank Rhein/Main, and as a Consultant and Data Analyst at Entrusted GmbH, where responsibilities included consulting, data analysis, and project management. Earlier positions encompassed associate consulting at Merck KGaA, experience in a Natural Language Processing project at Daimler AG, internships in Digital Reputation and Digital Channels at Merck KGaA, and a research assistant role at Technische Universität Darmstadt. Paulina's educational background includes a Magister degree in Applied Linguistics from Uniwersytet im. Adama Mickiewicza w Poznaniu, alongside ongoing studies for a Master of Arts in Linguistic and Literary Computing at Technische Universität Darmstadt.