Brian Hayward has extensive experience in sales operations and management, currently serving as the Director of Sales Operations at Comfort Research since May 2017. In this role, Brian focuses on enhancing the sales process to ensure the success of the Sales team and oversees operational functions that drive revenue and margin for retail accounts. Previously, Brian held several key positions at Haworth from June 1995 to January 2017, including Director of Operations and Business Excellence Manager, where strategic collaboration with manufacturing and sales teams was vital for meeting customer demand. Early career experiences include working as a Territory Sales Manager at American Tobacco Company from August 1991 to January 1995, successfully promoting sales by acquiring over 300 accounts in the Grand Rapids and Holland areas. Brian is an alumnus of Grand Rapids Community College and Ferris State University.
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