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Anne-Laure Mazel-Arana

Directrice Practice Marketing International

Anne-Laure Mazel-Arana has a diverse work experience spanning multiple industries and roles.

Their most recent position was as a Directrice Practice Marketing International at Comexposium starting in April 2021. Prior to this, they served as a Senior Marketing Manager at the same company from November 2017 to April 2021. In this role, they were responsible for enhancing the visibility of the INTERMAT Paris brand internationally, overseeing the rebranding process, implementing international promotion strategies, managing a network of 50 international agents, and optimizing budgets.

Before joining Comexposium, Anne-Laure worked as a Marketing and Communications Consultant on various freelance and temporary contracts between May 2011 and July 2017. During this period, they collaborated with companies such as Apogee Corporation, Seventy Three Retail Ltd, and Tottenham Hotspur Football Club, among others. Their responsibilities included developing and executing marketing and communications strategies, creating bilingual content (English/French), managing corporate communications, and organizing media training sessions.

Prior to their freelance work, Anne-Laure held interim positions at Lalique, Conseil Supérieur du Notariat, and KAO Brands. At Lalique, they served as Chargée de Communication - Missions longues d'interim from January 2008 to March 2011. In this role, they promoted product launches to the press, managed agency relationships and budgets, and implemented digital strategies. At Centre Pompidou, Anne-Laure worked as an Attachée de Presse in 2007, where they developed press communication strategies, coordinated exhibition-related projects, and organized events. At Christie's, they held the position of Attachée de Presse from September 2003 to August 2006, handling press communication strategies, expanding brand recognition, and organizing media events.

Overall, Anne-Laure Mazel-Arana has a strong background in marketing, communications, and brand management. Their experience includes developing international promotion strategies, managing budgets, coordinating with international agents, creating bilingual content, and executing effective marketing and communications campaigns.

Anne-Laure Mazel-Arana has a strong educational background with a focus on marketing, communication, geopolitics, intercultural communication, and contemporary history. Anne-Laure completed a Master Spécialisé in Marketing et Communication from ESCP Business School in 2010. Prior to that, they obtained a DESS in Géopolitique Européenne, Communication Interculturelle from Université Paris-Est Marne-la-Vallée in 2003. Anne-Laure also holds a Maîtrise in Histoire Contemporaine from Université Paris-Sorbonne, which they completed in 2001.

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