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Armijo has held senior leadership, finance and strategy roles across a variety of media sectors, including OTT, pay TV, cable, media, publishing and equity research.

He joins Comcast Advertising from fuboTV, a sports centric live TV streaming service. As CFO, he helped fuboTV successfully raise and navigate consecutive rounds of venture capital funding and built out the company’s accounting, finance, programming and customer service teams.

Prior to fuboTV, Armijo was the CFO of AT&T’s AdWorks (now part of Xandr). Armijo moved over from the DirecTV side, where he was vp, revenue, strategy and planning, responsible for special projects. He helped drive key company initiatives on the addressable advertising front, including the launch of D2, a joint venture with Dish Network, focused on addressable political advertising, where he also served as a member of the JV’s operating committee.

Armijo joined DirecTV from Merrill Lynch, where he was an equity research analyst covering the pay TV and entertainment sectors. He also spent time on the firm’s equity sales and trading desk, providing industry coverage for the pay TV, entertainment, and telecom sector for Merrill’s institutional equity clients. He made the transition to Wall Street from Cablevision, where he was head of financial planning for the company’s cable entertainment and regional sports networks and professional sports teams.

Armijo earned his MBA from UCLA and his BA in history from Wesleyan University. Early in his career, he held various finance and strategy roles in media and publishing, including at Time Warner and Time Inc.