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Andrea Busch is a seasoned professional in research and insights, currently serving as Senior Manager at Comcast Advertising since September 2021, where Andrea leads a team focused on thought leadership in the premium video industry. Previously, Andrea held the role of Senior Manager of Sales Development at Effectv, directing a team dedicated to automotive sales, and has extensive experience in data measurement and analysis. Earlier career roles include positions at The Home Depot, Effectv as a Research Analyst, and Norman Hecht Research, where Andrea specialized in audience measurement and comprehensive market analysis. Andrea holds an MBA in Marketing from the University of Arizona and a Bachelor's Degree in Communication Studies and Sociology from SUNY Oneonta.