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Arief Effendy is currently a Member of the Board of Directors and Senior Vice President in multiple companies within the Combi group. Prior to this, Arief worked at Procter & Gamble in various senior directorial roles, focusing on Go-To-Market strategy, commercial excellence, and category growth in different regions. Arief holds a Bachelor's Degree in Industrial Engineering from the University of Indonesia. Throughout their career, Arief has demonstrated strong leadership in driving business growth, building effective teams, and implementing innovative strategies to achieve company objectives.