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Steve Bayes has been at the center of the design, development, and marketing of modern video editing systems for almost 30 years. Coming from a 10-year career in professional video editing, Steve became the first certified Avid Technology instructor. He traveled the world training the trainers, presenting at industry events, and wrote The Avid Handbook. In 1997 he became a Principal Product Designer for the Academy Award-winning Avid Media Composer. In 2006, Steve became the Senior Product Manager for Apple Inc’s professional editing application, Final Cut Pro.

Apple released the groundbreaking Final Cut Pro X in 2011, and over the next seven years, Steve managed almost 30 updates while creating a robust ecosystem of third-party developers. He also managed the release of Apple’s ProRes and ProRes RAW video formats. In July 2018 Steve retired from Apple and continued to consult and invest in new technology for the film and video world.