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Lida Marschke has worked for a variety of companies since 1983. Lida began their career as General Manager at Cosco, Inc. in 1983. In 1985, they moved to the Computer Store as Marketing & Support Services Manager. In 1986, they took on the role of Account & Support Services Manager at Gestetner DTP Division. In 1987, they were Professional Graphics Manager at Aldus Corporation. In 1992, they were Business Development Manager at Schawk, Inc. and in 1993 they were both NA Strategic Accounts Manager at EFI and GM, Client Services Group at Schawk, Inc. In 1996, they were ColorSync Evangelist, Comm. Print & Publishing at Apple Inc. and in 1998 they became the Owner and Founder of Color Management / The Color Management Group.

Lida Marschke's education history includes a Master of Business Administration (MBA) from The George Washington University School of Business, earned between 1983 and 1987, a Bachelor of Science (BS) in Business Marketing from Radford University - College of Business and Economics, earned between 1979 and 1983, and a Master of Design Entrepreneurship (MDE) from UCLA - The Anderson School of Management, earned in 2010.