Diego Mauricio Sandoval C. currently serves as the Coordinador de Chequeos Médicos at Colmédica since October 2024, focusing on optimizing sales and service processes for executive medical check-ups. Prior to this role, Diego held significant positions including National Circulation Manager at Diario La República, achieving an 18% increase in subscription sales, and Commercial Director at Nueva EPS, where active affiliates grew by 4%. Experience also includes leading projects at ICETEX that enhanced educational credit placements and serving as Product Manager at BODYTECH COLOMBIA, where marketing campaigns drove sales compliance. Diego holds a specialization in Marketing Management from Universidad Externado de Colombia and a degree in Business Administration from Universidad de La Salle.