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Akarshika Srivastava is an experienced digital marketing professional with a background in strategizing and executing online campaigns. Currently serving as Assistant Manager at CollegeDekho since August 2021, Akarshika specializes in Google AdWords, SEO, SEM, and SMO campaigns. Previously, Akarshika held the position of Digital Marketing Team Lead at IS Global Web from 2016 to August 2021, where responsibilities included creating content, managing marketing collateral, and optimizing advertising performance. Akarshika also has experience as a Digital Marketing Executive, focusing on search engine optimization and website evaluations, and began the career as a Digital Marketing Trainee with skills in SEO and social media marketing. Akarshika holds an Engineer’s Degree in Electronic and Communications Engineering Technology from ITM Gida Gorakhpur, earned in 2015.