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Noura El Basraoui, MBA, currently holds the position of Directrice principale développement de marché at Desjardins since September 2020, where responsibilities include supporting business strategy development, ensuring quality of services, and enhancing member and client experiences. Additionally, Noura serves as an Administratrice at Collège de Maisonneuve, contributing to governance and strategic vision while overseeing financial management. Past experience includes roles as Directrice développement de marché and Directrice soutien aux ventes at Caisse Desjardins de l'Ouest de la Montérégie, where Noura led market growth strategies and sales support initiatives. Noura also has a background in risk management and personal finance consulting from various Desjardins institutions, complemented by an EMBA from Université de Sherbrooke and a Bachelor's degree from ESG UQAM.