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Will Johnson is a seasoned performance marketing professional with extensive experience in digital marketing strategies and campaign management. Currently serving as Performance Media Manager at Collective Measures, Will has significantly improved paid search strategies, achieving a 213% increase in conversions and a 91% reduction in cost per conversion. As the founder of Splash Marketing, Will drives innovation in digital marketing, while prior roles at Ovative Group and Imagewërks Marketing involved managing multi-million dollar budgets and optimizing various ad campaigns. Educational background includes a Bachelor's degree in Marketing from the University of Iowa.