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Daniel Johnston is an accomplished sales and marketing professional with extensive experience in the beverage and cannabis industries. Currently serving as the Head of Sales at Collective Arts since January 2024, Daniel is recognized for driving significant growth and innovation within the company. Prior to this role, Daniel held various positions at Pure Sunfarms, including Regional Sales Manager for Ontario and Atlantic, where responsibilities included managing a team of specialists and executing strategic commercial goals. Daniel's earlier experience at Collective Arts Brewing as Director of USA/International Sales & Marketing involved expanding the brand's presence across multiple countries. Daniel's career also includes roles in management and operations within hospitality, complemented by a Bachelor of Arts degree in English Language and Literature from Wilfrid Laurier University.