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Heather Goodman has a diverse work experience in the field of marketing. Heather started their career at Coldwell Banker Island Affiliates in 1994 as the Marketing Director. Heather then worked as a Marketing Coordinator at Sto Corp. from 1997 to 2000. In 2000, they joined Rain Bird Sprinkler Manufacturing Corp. as an Associate Marketing Program Manager. From 2003 to 2004, Heather worked as a Marketing Consultant at Assail Marketing Services.

Heather Goodman completed their Bachelor of Arts (B.A.) degree from Auburn University in 1992. Heather later pursued an MBA from the University of Phoenix, which they completed in 2002.