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Shuja Ershad, PMP has extensive experience in brand management and project management within the confectionery category. With a background in marketing and sales, Shuja has held various roles in companies like Coca-Cola Canada, Hilal Foods, and Ismail Industries Limited. Shuja's expertise includes portfolio management, profitability optimization, project management, and cross-functional team collaboration. Additionally, Shuja has experience in business development and account management, showcasing a well-rounded skill set in the field of marketing and business transformation.