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Virginia Fernet is an experienced marketing professional currently serving as the Chief Marketing Officer at COJEAN since May 2022. Prior to this role, Virginia held significant positions at Franprix - Groupe Casino, including Customer and Digital Marketing Director, where responsibilities included overseeing omnichannel strategy and customer experience, and leading a team of 10-15 individuals. Virginia also worked as Head of CRM, implementing customer strategies and managing loyalty programs. Virginia’s earlier experience at Groupe Casino involved roles in product development and project management within the purchasing department, focusing on private label goods and coordinating cross-functional teams. Earlier in the career, Virginia worked at AccorHotels in guest satisfaction and CRM system development. Virginia holds a Master’s degree in Business, Management, and Marketing from ESSEC Business School and completed an Erasmus Exchange at the University of Mannheim.