The Quantitative Research and Operations team at Coherency focuses on leveraging data-driven methodologies to understand and measure consumer emotions and behaviors. They are responsible for developing, executing, and managing the LoveQuotient® tool, conducting detailed market analysis, and providing predictive insights to help clients make informed strategic decisions. This team ensures that all quantitative research initiatives are aligned with the company's mission to decode the "emotional logic" that drives consumer affinity with brands.
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